29 July 2010
Important SEO Tips to Help Your Business
Posted by dan123 under: Uncategorized .
If you have a local, offline business, you want to be well ranked in the search engine so you get local traffic. Let’s take a look at a few local SEO strategies that will get your site ranking better.
Your site should always have content that is interesting and useful to visitors. What is the purpose of doing search engine optimization? Your main purpose is to get quality website visitors. So if you want people to visit your site and actually stay there or buy your product, then you should have relevant information that they would be interested to read. Most website visitors don’t have the time or patience to read everything on a site, but do casual browsing, and stop only when something catches their eye. If you want to ensure that visitors don’t overlook certain parts of your site, make them noticeable with highlights and bullet points. A picture can also be used as a way to make a certain section stand out. While you want to use your main keywords, don’t use them too much, as the search engines may penalize you for this. Most local websites that are targeted by local businesses are fine with the idea of a business owner asking customers to log on to the site and leave reviews (Yelp is a good example of this). Since this is allowed and it could help you a big deal with your local SEO efforts, why not just go ahead and do it? Make sure you mention it in your email signatures, thank you page of your contact form, invoices, etc. All you have to do is include a line that says “we’d be very grateful if you could put a review for us on LocalWebsiteWhatever.Whatever.” You already understand that you won’t be able to control what is written in the reviews themselves but just having them online will help build your business’s credibility and make you look more reliable to new clients. No matter what else you try to do, make sure you use this one tip because it has the potential to help you grow your business by leaps and bounds.
Aim at diversifying your anchor text. Every SEO marketer understands that having long tail keywords is valuable and having them in place can help you better rank your business in the search engines; when you use local SEO that’s exactly what you are trying to do. Long tail keywords allow you to play around with the anchor texts of your links, the diversification of your anchor texts and you are better able to expand your efforts. For instance, let’s suppose you have a local chocolate store, don’t just optimize for “New York Chocolate Store”. Try to create incoming links that use other types of the same phrase like “Chocolate Store in New York” or “Chocolate Stores in Manhattan, New York.” Whatever you do, just remember that the search engines highly value the anchor text, which means you should try and put in as many variations as possible to increase your rankings.
In summary, what we’ve seen above are simple local SEO tips that you can apply to your current business and get more traffic.
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